Research The Vitae Caring Foundation's strategy for its media, and the messages implemented through media, are the result of continuous research, testing, evaluation and counseling by professionals in media and marketing.
Consistent, on-going research enables the Vitae Caring Foundation to continually update its message reframing the issue so our educational efforts meet and address the attitudes found to be the key motivators for change among the target audiences - women of child bearing age-family formation years; adolescents confronting the new realities of adulthood; men, who bear a large burden of the causes and solutions to abortion; and, just as crucial, those people who have the ability to influence and coerce the actions of our target audience, personally and through the pressure of public opinion and societal mores.
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